Factory-to-consumer
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Factory-to-consumer (F2C) describes commerce transactions between a manufacturer and a consumer. Contrasting terms are business-to-business (B2B) and business-to-consumer (B2C).
Consumers can (individual or in group) buy large quantities directly from the factory. For example, large private constructions or events.
Para más información
• China’s Factory to Consumer (F2C) Revolution: Challenges and Opportunities
• Digital Transformation for Manufacturing: Why Manufacturers Should Go D2C (And How To Get Started)